Snapchat Allows Advertisers to Run Ads Up to 3 Minutes
The purpose behind rolling out the extended play format is to give an opportunity to advertisers to tell longer stories to viewers in order to keep them engaged. Snapchat said that: Presently, the new extended play ads of Snapchat are available in a closed beta. Whitelisted advertisers are able to access them in Ads Manager of the app Snapchat’s VP of Global Agency Partnerships, David Router, explained in the benefits of the new ad format in a statement: Those advertisers who want to get early access to extended play commercials, they can make request to access from their Snapchat advertising representative. Other than that, advertisers can also get access by the company’s Ads Manager. .
