The company is working on a feature to use artificial intelligence to take horizontal ads for standard YouTube videos and automatically transform them into vertical ads for YouTube Shorts. YouTube shorts are totally a copy of TikTok clones. While telling about this new inclusion, Google said: “We’re experimenting with a new machine learning technology that reformats landscape video ads into square or vertical formats based on how someone is watching YouTube. businesses who may not have dedicated resources to create multiple assets can easily benefit from this technology, which automatically adapts their existing assets for several different formats.” With this, Facebook, Instagram, and now Google have tried their best to steal the limelight of TikTok, but I don’t think they are able to succeed yet. Google’s internal data has noted that video ads perform better and are more effective than other formats on the platform.
